Reciprocal links. Things you should be careful of when setting up reciprocal links.
Staying on the side of caution.
As with any undertaking there are some things to watch out for when establishing reciprocal links. Building reciprocal links should be only the part of any websites link strategy not an entire marketing campaign.
But it helps to be on the safe side when swapping links. Remember, reputation of your website is on the line as recommendations are made to visit your link partners. Selecting your link partners involves a trust issue and in some situations it may be advisable to stick with people/businesses you have dealt with before.
It would be wise to check that your link is not placed on a dead page, and/or a page that doesn’t get any traffic, and/or a page that is not linked to from the pages of the site you are trying to set up reciprocal links with. Your link exchange efforts will be useless in this case.
Be wary of “free-for-all” sites or “link farms”. These sites create link directories and place the link to your site in exchange for your email address. Majority of these sites are low quality.
Be wary of “automatic link exchange software”. A lot of them don’t work and a lot of them charge a fee.
Building reciprocal links takes time and effort, so be patient and your work will pay off.
