Product creator vs. Affiliate
Advantages vs. Disadvantages
Let’s see how product owners/publishers compare side by side.
Summary
As we can see from the table above, overall the product designer has more advantages as far as control of the product and its pricing. But these are offset by the hard work required to create a good quality, marketable product. Both parties have their own expenses.
Can you think of any pros. and cons. of being either one not listed here? If so, let us know.
Of course, nothing is absolute in the affiliate marketing. Any of the above advantages/disadvantages can be negotiated between product creators and affiliates. For instance, while a product creator has control over affiliate commissions, they can’t set them too low; no one will want to sell it. With high volume affiliates a different level of commissions can be negotiated. Other times rebranding rights given to affiliates, mainly in the digital product area. Then again the product owner may decide to be the sole seller.
It is necessary to note that although affiliates may not need to be as creative as product creators they may need to posses skills such as graphics design, writing and persuasion skills and website building should they decide to take their marketing to the next step. Especially, if one have no funds to spend to hire someone to compensate for the lack of skills. Original product review and a creative description from a unique perspective will differentiate an affiliate form his/her competition. Alternative is to hire someone to do the work.
The two opposing factors here are time and effort vs. money. One should ask a question:
Is it worth it to spend all the time and energy to learn the skills to produce necessary parts to achieve a fully developed product, or is it better to hire someone to do the job?
The answer depends on what product is being advertised and circumstances unique to the target market.
The bottom line is, if there is no product by the designer/publisher, there is nothing to sell. In this way the creator/owner always has an advantage.
Conclusion
Someone who leans more toward promoting a product or a program may choose to be an affiliate. Promoter experience is a plus. The better the marketing skills the higher potential earnings. But the skills can be learned. They can be learned from those who already have invaluable experience and expertise.
And if hassles of designing a product is not something one wants to deals with, then even more so becoming an affiliate is the way to go.
Now, where would you find or sell digital products? One of the places online is Clickbank. To join Clickabank go to www.clickbank.com
